Monster Energy Invitational Presented by Cooper Tires


For the very first time in league history, PBR’s (Professional Bull Riders) Unleash The Beast (UTB) premier series will buck into historic Deadwood, South Dakota providing a vivid western backdrop to a pivotal 2021 PBR season second-half event.

Bull riding fans will get to see the ultimate level of competition between 35 of the world’s top bull riding athletes and the rankest bucking bulls in the business at one of the most historic arenas in the nation during the two-day PBR Monster Energy Invitational presented by Cooper Tire

From the wooden bucking chutes at the picturesque outdoor arena to the staged gunslinging outlaw-actor reenactments of days gone by in the streets of town, Deadwood is a mecca for all things cowboy. Just like the miners that arrived in the 1870’s the PBR’s top riders will also look to strike gold in the northern Black Hills as the season rolls to a close.

Fans will see a homestretch event in one of the most compelling seasons in PBR history as reigning PBR World Champion Jose Vitor Leme battles it out for a rare repeat title with 2018 World Champion Kaique Pacheco, 2016 World Champion Cooper Davis, surging Brazilian Dener Barbosa and his veteran countryman Joao Ricardo Vieira, who make up the current Top 5 and are all expected to compete in Deadwood.


Ticket Types*:

  • Reserved Seating** - $100 VIP Standing Seating or $75 Bleacher Box Seating
  • General Admission** - $50 Adult tickets and $20 Kid tickets (GA only)
    • Children under 5 attend free! (GA only)
  • *Standard Ticket Fees may apple
  • **Prices reflect a 1-day ticket

Purchase tickets online at pbr.com, by calling pbr customer service at 1-800-732-1727, or clicking the link below!


Event Info

Event Times:

  • Saturday, September 25th, 2021 at 5:45 PM
  • Sunday, September 26, 2021 at 1:45 PM

Event Location:

  • Deadwood Events Complex


  • First time in Deadwood? Need assistance finding lodging for your PBR Experience? Call 1-866-601-5103 and speak with one of our local Travel Experts or click below to go straight to our Deadwood Lodging Page!


Ticket Add-ons

PBR Elite Experience*

  • Elite Experience ADD-ON
  • Enhance your PBR experience with the Elite Experience add-on! See below for package details:
    • $75 Elite Experience Package
      • Q&A session with PBR Talent
      • Exclusive Merchandise item
      • $10 Concession voucher
      • Commemorative Credential & Lanyard

Purchase Add-ons

*Elite Experience does not include an event ticket.